Muhammad Ayaz, Design Lead

Selected Works & Production Archive

A selection of my 3D stalls, retail displays, packaging, and trade campaigns.

15+ Years

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In marketing and design

400+

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Retail stores in one trade campaign

Multinational Brands
Including P&G and Nestlé

Video work

Brand and event videos from projects I've worked on.

Selected 3D and design projects

Project highlights

Interactive Mall Activation & Experiential Stall for Millac Foods

Brief: 3D visuals for a multi-zone corporate exhibition stall, from floor plan to final render.

My role: 3D modeling and visualization.

Star Trade Campaign: Store Branding for Continental Biscuits Limited

Brief: Customized storefront and in-store branding for the Star Trade Campaign, covering 400+ retail stores. Vision Direct Marketing managed the complete process, from on-site measurements and artwork development to printing, production, and final installation.

Result: Consistent branding and enhanced product visibility across retail outlets.

My role: Artwork design for the storefront and in-store branding.

Ramadan Festive POS & FDU for Naheed

Brief: Design and mock up a high-impact, thematic in-store floor display for the Ramadan campaign creating an inviting, festive retail presence.

Result: Rapid-turnaround 3D studio visualization delivering an executive-ready mockup for immediate supermarket roll-out approvals.

My role: 3D modeling and visualization.

E-Commerce Social Media Creatives & Brand Guidelines

Brief: Design high-converting digital campaign assets, seamless storytelling carousel ads, and immersive Instagram 9-grid launch layouts to drive pre-bookings and seasonal collection sales.

Result: Consistent brand look across social feeds, carousel ads, and Instagram grids.

My role: Sr. Graphic Designer: social media posts, video ads, and Instagram grids.

Exhibition Stall Design for International Trade Fair

Idea Pitch: Transform routine mall footfall into high-retention brand engagement through a nostalgic, arcade-inspired interactive setup that draws families, kids, and shoppers straight into the Millac universe.

Expected Result: High dwell-time footfall, memorable consumer participation, and immediate brand recall across high-traffic shopping malls.

My role: Concept and 3D visualization.

— EXPO & ACTIVATION ARCHITECTURE

3D Stalls & Event Stages

3D stalls and event stages, from floor plan to final render.

• MUGHAL RICE
• VITAL TEA
• CANDI

Royal Trade Pavilion

Tea Experience Zone

Sensory Music Booth

3D Spatial Renders & Walkthrough featuring high-ceiling canopy trusses, textured grain grain pedestals, and immersive visitor paths.

Structural 3D Expo Stand with integrated tea sampling bars, ambient wood slats, and branded overhead suspended banners.

Experiential 360 Activation Stage engineered with acoustic baffle geometries, perimeter LED rings, and interactive photo kiosks.

• TUC
• PAKISTAN CABLES

Stadium Concert Arena

70th Year Corporate Stand

3D Stage & Outdoor Layout designed for stadium scale audiences, incorporating reinforced rigging spans and wide exit clearances.

Trade Expo Pavilion showcasing copper wire sculpture accents, executive meeting chambers, and back-illuminated timeline walls.

— STORE FIXTURES & FLOOR DISPLAYS

Retail POSM & Display Units

Display units, kiosks, and floor stands, visualized in 3D.

• BAKE PARLOR (RASUL FLOUR MILLS)

• PROTEX
• TAJ CORPORATION

Catalog Booklet & Planogram Flyers

Sanitization Kiosk

Roadshow Float Truck

Catalog booklet and planogram flyers covering Bake Parlor's full range, from recipe mixes and pasta to sauces, syrups, and chat masala.

Industrial POSM Fabrication Design integrating touchless liquid dispensers, internal maintenance access, and clean wipe-down surfaces.

3D Vehicle Stage Build engineered for highway mobility, hydraulic stage foldouts, and heavy audio-visual chassis mountings.

— DIE-LINES & PRODUCT RENDERS

Packaging & Mockups

Packaging mockups and box designs, visualized before printing.

• SALITEX
• NEXNOS PHARMA
• BAKE PARLOR

Luxe Fragrance Line

Pharma Carton Suite

Pasta Food Packaging

3D Bottle Renders & Die-lines featuring multi-layer glass thickness refractions, gold foil stamp registrations, and bespoke outer cartons.

Technical Box Mockups adhering to pharmaceutical safety color codes, security seals, and micro-embossed batch number panels.

Shelf-Ready Carton Design with transparent food-grade window die-cuts, moisture-barrier coatings, and CMYK offset press profiles.

— FIELD DEPLOYMENT & DIGITAL TOOLS

Nationwide BTL & Campaigns

Storefront and in-store branding campaigns across many stores.

• PAKISTAN ARMY
• PAKISTAN ARMY

PACES Championship Suite

Youm-e-Shuhada Campaign

70+ Streamers & Hoardings produced for military sports arenas, boulevard light poles, and international grandstand banners.

50+ Citywide Assets spanning national highway gantries, bridge streamers, and monolithic memorial monument backdrops.

— FIELD DEPLOYMENT & DIGITAL TOOLS

UI/UX Application & Desktop

• ABBOTT & EMBORG
• VISION DIRECT MARKETING

BAMS Tablet App

Enterprise HRM Portal

On-Ground Activation UI/UX built for mall promoter teams, featuring offline product survey capture, barcode validation, and reward disbursement.

Web Dashboard streamlining multi-city promoter scheduling, field attendance tracking, real-time KPI metrics, and payroll export workflows.