Muhammad Ayaz, Design Lead
Selected Works & Production Archive
15+ Years
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In marketing and design
400+
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Retail stores in one trade campaign
Multinational Brands
Including P&G and Nestlé








Selected 3D and design projects
Project highlights
Interactive Mall Activation & Experiential Stall for Millac Foods
Brief: 3D visuals for a multi-zone corporate exhibition stall, from floor plan to final render.
My role: 3D modeling and visualization.
Star Trade Campaign: Store Branding for Continental Biscuits Limited
Brief: Customized storefront and in-store branding for the Star Trade Campaign, covering 400+ retail stores. Vision Direct Marketing managed the complete process, from on-site measurements and artwork development to printing, production, and final installation.
Result: Consistent branding and enhanced product visibility across retail outlets.
My role: Artwork design for the storefront and in-store branding.
Ramadan Festive POS & FDU for Naheed
Brief: Design and mock up a high-impact, thematic in-store floor display for the Ramadan campaign creating an inviting, festive retail presence.
Result: Rapid-turnaround 3D studio visualization delivering an executive-ready mockup for immediate supermarket roll-out approvals.
My role: 3D modeling and visualization.
E-Commerce Social Media Creatives & Brand Guidelines
Brief: Design high-converting digital campaign assets, seamless storytelling carousel ads, and immersive Instagram 9-grid launch layouts to drive pre-bookings and seasonal collection sales.
Result: Consistent brand look across social feeds, carousel ads, and Instagram grids.
My role: Sr. Graphic Designer: social media posts, video ads, and Instagram grids.


Exhibition Stall Design for International Trade Fair
Idea Pitch: Transform routine mall footfall into high-retention brand engagement through a nostalgic, arcade-inspired interactive setup that draws families, kids, and shoppers straight into the Millac universe.
Expected Result: High dwell-time footfall, memorable consumer participation, and immediate brand recall across high-traffic shopping malls.
My role: Concept and 3D visualization.
— EXPO & ACTIVATION ARCHITECTURE
3D stalls and event stages, from floor plan to final render.
Royal Trade Pavilion
Tea Experience Zone
Sensory Music Booth
3D Spatial Renders & Walkthrough featuring high-ceiling canopy trusses, textured grain grain pedestals, and immersive visitor paths.
Structural 3D Expo Stand with integrated tea sampling bars, ambient wood slats, and branded overhead suspended banners.
Experiential 360 Activation Stage engineered with acoustic baffle geometries, perimeter LED rings, and interactive photo kiosks.
Stadium Concert Arena
70th Year Corporate Stand
3D Stage & Outdoor Layout designed for stadium scale audiences, incorporating reinforced rigging spans and wide exit clearances.
Trade Expo Pavilion showcasing copper wire sculpture accents, executive meeting chambers, and back-illuminated timeline walls.
Retail POSM & Display Units
Display units, kiosks, and floor stands, visualized in 3D.
• BAKE PARLOR (RASUL FLOUR MILLS)
Catalog Booklet & Planogram Flyers
Sanitization Kiosk
Roadshow Float Truck
Catalog booklet and planogram flyers covering Bake Parlor's full range, from recipe mixes and pasta to sauces, syrups, and chat masala.
Industrial POSM Fabrication Design integrating touchless liquid dispensers, internal maintenance access, and clean wipe-down surfaces.
3D Vehicle Stage Build engineered for highway mobility, hydraulic stage foldouts, and heavy audio-visual chassis mountings.
— DIE-LINES & PRODUCT RENDERS
Packaging & Mockups
Packaging mockups and box designs, visualized before printing.
Luxe Fragrance Line
Pharma Carton Suite
Pasta Food Packaging
3D Bottle Renders & Die-lines featuring multi-layer glass thickness refractions, gold foil stamp registrations, and bespoke outer cartons.
Technical Box Mockups adhering to pharmaceutical safety color codes, security seals, and micro-embossed batch number panels.
Shelf-Ready Carton Design with transparent food-grade window die-cuts, moisture-barrier coatings, and CMYK offset press profiles.
Storefront and in-store branding campaigns across many stores.
PACES Championship Suite
Youm-e-Shuhada Campaign
70+ Streamers & Hoardings produced for military sports arenas, boulevard light poles, and international grandstand banners.
50+ Citywide Assets spanning national highway gantries, bridge streamers, and monolithic memorial monument backdrops.
— FIELD DEPLOYMENT & DIGITAL TOOLS
BAMS Tablet App
Enterprise HRM Portal
On-Ground Activation UI/UX built for mall promoter teams, featuring offline product survey capture, barcode validation, and reward disbursement.
Web Dashboard streamlining multi-city promoter scheduling, field attendance tracking, real-time KPI metrics, and payroll export workflows.